Ali is a member of PwC’s Marketing Transformation practice. His primary areas of expertise are data strategy, change management, and marTech / adTech strategy and solution design. Leveraging his deep technical expertise, he defines actionable strategy by helping CMOs / CXOs identify their challenges, develop a holistic solution across business functions, and to the extent that technology enables said solution, he helps to identify, select, implement, scale, and operationalize marTech and adTech. Having worked in the US and EMEA, Ali has used a cross-disciplinary approach to serve a variety of industries and verticals, with significant experience in telecommunications, travel and hospitality, financial services, and healthcare organizations.
In addition, he currently sits on the Board of Directors for MannMukti, a non-profit organization dedicated to removing the stigma of mental health in the South Asian Community. Ali has also served as the National Support Coordinator for ‘Learn To Be’, a non-profit organization providing free online tutoring to underserved communities, where he helped establish and grow a national University chapter program. Ali holds a Bachelor of Arts in Political Science from the University of Texas at Austin.